PayPerClickAnalyst.com

Pay Per Click Analyst (PPCA) is a online publication we write articles for, and which we highly recommend for an unbiased review of the leading Pay Per Click Search Engines. It also offers up to date Pay Per Click News, Fresh Reviews and Helpful Articles by Industry Leaders (like Nexus Interactive).

Here's some of our recent articles:

Yahoo! Shopping Changes and Product Feeds (2/25/04)

2004 Forecast: Where's the Internet and Online Marketing Headed? (12/23/04)

Spotlight on Search123 (6/26/03)

The Jury's Still Out on Lycos InSite AdBuyer (2/13/03)

Perfecting Your Landing Pages (1/17/03)

Increasing Your Pay Per CLick Profits Through Testing (11/13/02)

Pay Per Click (PPC) advertising deals like Overture, Google AdWords, Lycos InSite AdBuyer, FindWhat and others are certainly on the upswing! Why? In part because:

• They are transactional -- you only pay for the traffic that is delivered to you (unlike an impression or CPM advertising buy).
• They are also highly targeted, in that you can enhance your listings by bidding on select keywords and categories.
• Your site's placement and description are all under your control.

Add up all these benefits and you're probably getting an idea now as to why this type of Internet advertising is becoming so popular!

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