Media Buying

What is Pay For Performance Advertising?

When we think of advertising on the web, most people think of the banner ad, and the impression-based advertising model, which is based on CPM's (or cost per thousand viewings). However, there is a growing use of advertising models based on performance.

We specialize in this type of media buying as it delivers some of the best return on investment (ROI) available. While we have done and can negotiate banner buys for our clients, we believe these performance-based buys to be one of the most effective uses for your advertising dollars today. Often top placement under select keyword phrases can be obtained at sites for just a few pennies per click-through. These sites charge advertisers only for the results (i.e. click or lead) they receive as a result of displaying their banner or link.

The pay-per-click model was pioneered several years ago by Overture (formerly GoTo.com). Today there are over 60 search engines and many Ad Networks offering pay for performance deals. Under this type of ad top placement is purchased under select categories, keywords or phrases. Your search engine placement is purchased, or bid upon, rather than determined by a complex search engine formula related to relevancy or site popularity. The display of your site's placement, title and description then are all under your control.

Our Packages:

Our Pay For Performance Advertising Packages (starting at just $245 and include a $150 ad buy with an SEO package) are designed to either help launch your site's online visibility and give it an immediate boost; or build a sustained online presence with your target market. Corporate Advertising packages are also available. If you would like to obtain a copy of our rate card/pricing with additional information, please email us at: rates@nexusinteractive.com.

For More Information:

For more information on pay per click advertising, we suggest you visit our Pay Per Click Realm and weekly ezine we offer at: http://wz.com/business/PayPerClickAdvertising.html.

Wondering how much your business should be spending on online/offline advertising? We've got a Frequently Asked Questions section that helps answer that very question.

If you have additional questions about our Internet marketing, training or copywriting services, please feel free to contact us via our online form. We also offer a FREE no obligation, 1/2 hr. consultation on our services.