Online
Internet Marketing Courses
If you're a business
or organization looking at how to utilize the Internet and grow your
site's traffic we'd like to recommend our two online courses offered
through eclasses.org:
Web
Site Promotion
Search
Engine Optimization
1.
Web Site Promotion Course
Are
you wondering how the Internet can benefit your business? This convenient
six-week online course will demonstrate how small businesses can
successfully harness the Internet. We'll help you cut through the
clutter with practical and high-impact promotional solutions - such
as search engine optimization (SEO), pay-per-click advertising (PPC),
linking campaigns, online auctions, classified ads, email marketing,
online publicity, and affiliate strategies.
2.
Search Engine Optimization Course
High
rankings in the natural search results of top engines and directories
are an obtainable goal for businesses and organizations. In this
course you'll learn the techniques and tools that top search engine
optimization (SEO) marketers are using today to build an online
presence for their clients.
For more
information and to register go to:
Web
Site Promotion
Search
Engine Optimization
Search
Engine Optimization Course Syllabus / Web Site Promotion Course
Syllabus
Week
1
Introduction to Search Engines and Directories
|
Week
1
Introduction to Web Site Promotion and Search
Engines |
Week
2
Search Engine Ranking Factors |
Week
2
Developing an Internet Advertising Plan |
Week
3
A Detailed Look at Important Pieces to Optimization
|
Week
3
Popular Forms of Online Advertising and Promotion
|
Week
4
The Submission Process and Spidering Tips
|
Week
4
Maximizing Your Return
|
Week
5
Specific Engine Troubles and Solutions
|
Week
5
Effective Business Communications and Publicity |
Week
6
Evaluating SEO success
|
Week
6
Creating Synergy with Online and Offline
Marketing |
|